Our Client
Deep Enterprises located in Chandigarh specialized in the manufacturing commercial and fashion bags. They relied on selling their product via elaborate network of distributors and retailers. Alternatively they also have a website as an alternate channel to sell their product which featured their large product catalogue of which customers can place their orders
Business Overview and Challenge
The problem that Deep enterprises faced was that their website was heavy with thousands of pages owing to their display of huge range of products. They wanted to enhance their existing website by creating consistent and optimized content to pull in the best quality leads and take their products to Global stage.
Our Solution
We devised a two-way plan for Deep Enterprises comprising of SEO (to take the business to next level on Global platform) and developed Data Management strategy to channel large product list and make the site user friendly.
We understand that data will always be a key contributing factor to the success of any online marketing campaigns, and with help of our tools we helped Deep enterprises manage their data in the most effective way.
We at Wonderkindz worked on this issue by using Data management platform to keep their site looking cohesive and easy to navigate for consumers. By keeping data management platform as backbone of our solution we developed a data-driven marketing campaign strategyby segmenting keyword set and worked on building Data Management platform which aggregated users who had interacted with organic search listings. With this information we created tailored made search by integrating organic search users into our larger re-targeting media pool, which delivered, tailored ads to users based on their original search query on global platform.
Other aspect of our solution contained optimizing the code and content throughout the site and improving graphic user interface of site to navigate easily and help attract qualified leads to the site. We also implemented analytics engine, which measured customer satisfaction and gave the business owner an idea about the quality of users that their site is attracting.
Benefit to client
- Adjusting online marketing strategy for Deep Enterprises has led to fantastic result. Our solution ensured that Deep Enterprisesre-engineered INR 15 Lakhs (USD 25,000) within first three months.
- Our solution helped Deep Enterprises effectively segment and analyze their global target audiences by analyzing their own first-party data as well as supplemental third-party data, which helped them channel their investments in right directions.
- Deep Enterprisesrevenue grew more than 65% and they can now focus on targeting consumers as per their search result data they have and focus on selling only those product to them for more benefit